There are few brands in the world that are as iconic as Ferrari. Spend enough time watching Formula 1 and you will hear the claim that Ferrari is F1, and F1 is Ferrari. The organization was incepted to race solely in Formula 1, and since that first year of competition in 1950, it is the only team to have survived and competed in every single year of the series. The founder, Enzo Ferrari, hated road cars and never wanted to build any, but the economics of racing forced his hand. He was once quoted saying, “We need only sell enough cars so we may race in Formula 1, not 1 more, not 1 less...”
They are myth and legend, they are passion, and envy. Ferrari are arguably Formula 1s greatest asset as they account for the majority of the sports fan-base. Their performances extract the highest bounds of emotion from those that love or rival them. No other team in the paddock commands higher expectations from the media, the fans, or competitors.
They are the team that everyone wants to beat. They are the team every driver wants to sign for. They have fans with absolute loyalty & the ultimate passion. They make up Formula 1’s DNA and are the sports Beating Heart…
They are Scuderia Ferrari!
// The Full Ferrari Story, Coming August, 2019 //