There are few brands in the world that are as iconic as Ferrari. Spend enough time watching Formula 1 and you will hear the claim that Ferrari is F1, and F1 is Ferrari. The organization was incepted to race solely in Formula 1, and since that first year of competition in 1950, it is the only team to have survived and competed in every single year of the series. The founder, Enzo Ferrari, hated road cars and never wanted to build any, but the economics of racing forced his hand. He was once quoted saying, “We need only sell enough cars so we may race in Formula 1, not 1 more, not 1 less...”
They are myth and legend, they are passion, and envy. Ferrari are arguably Formula 1s greatest asset as they account for the majority of the sports fan-base. Their performances extract the highest bounds of emotion from those that love or rival them. No other team in the paddock commands higher expectations from the media, the fans, or competitors.
They are the team that everyone wants to beat. They are the team every driver wants to sign for. They have fans with absolute loyalty & the ultimate passion. They make up Formula 1’s DNA and are the sports Beating Heart…
They are Scuderia Ferrari!
// The Full Ferrari Story, Coming August, 2019 //
Discover stories about the Lore & Legend of Formula 1 men & woman. We will also delve into the small, incidental things which re-wrote the history books and explore the results that could have been.
// coming soon //
OCD, discipline, and perfection is the best way to describe this team. Why is that? Have you ever played a video game with a really hard Boss? you keep trying and trying to beat them, you adjust your strategy, you start making progress, you introduce new weapons, it helps a bit more, but than one misstep and all your hard work and efforts unravel! You invite your friends over to give it a shot, they fail! You reinvent, try a fresh approach, it fails! You call in people you don’t know… Fail, Fail, Fail! Meet Mercedes AMG F1, the really Hard Boss of Formula1!
Let’s rewind to the early years. Mercedes Benz entrance to grand prix racing in the pre-war era (WW2) was almost pure domination. During the Mid 30s Mercedes (also known as the Silver Arrows) won and set new standards in grand prix racing, including fastest lap and top speed records of the era. WW2 paused Grand Prix racing. After the war, Mercedes returned to the new era of grand prix, known as Formula 1. The team went immediately back to their winning ways with legendary drivers such as Juan Manuel Fangio and Sir Stirling Moss joining the “show”. After 2 years of dominance (1954-1955) the factory team withdrew from racing. This was due to political & economic hurdles, and most of all due to the “1955 Le Mans Disaster”, which involved a Silver Arrows crash which led to the death of 83 spectators.
Today, the “Silver Arrows” have returned as Mercedes AMG F1. Rejoining the frey in 2010 with legendary driver Michael Schumacher. However, in this modern age of F1, it took the team a few years to build up competitiveness. In 2014 they won their first title since their leave in 1955, and they have not lost a championship since. They have now won 5 titles in a row and are on pace to win this years title (2019), making current CEO Toto Wolff the most successful team boss in the sports history (by % of Races Won).
“In five shifts, more than 700 employees work 24 hours a day, seven days a week on design, development and manufacturing activities. More than 250,000 working hours go into the design of a Formula 1 car, and a further 200,000 hours plus are spent on production. Only during the two-week summer break and on Christmas Day do the workshops in Brackley fall silent.” - (https://www.mercedesamgf1.com/en/mercedes-amg-f1/amg-f1-team/amg-f1-locations/brackley/) That is the level of their dedication!
The mechanics operate like robots, their drivers are programmable like software, and the teams strategists & technical personnel seem to be powered by Ai algorithms. They do not make mistakes. They are surreal to observe. They are simply, Perfection.
This is Mercedes AMG F1!
Learn how the drivers of F1 developed and perfected their race craft. We answer questions and discuss the different techniques and characteristics of drivers and driving styles. If you are interested in learning yourself, we host driving events and provide race instruction as well. Keep an eye on our calendar and register for our newsletter to be informed of all events we offer.
// coming soon //
The circuits which Formula 1 participates on are unlike your traditional road going tracks. As such, they are distinguished by title, as they are referred to as a Grand Prix Circuit, not a Road Car Circuit. They are race tracks which may be purpose built with hundreds of millions of dollars. Or, they are so historic to racing that they have been upgraded again and again over the years in order to maintain modern standards, so that they may remain on the racing calendar. Than, their are the others, which are so adored by both teams and spectators alike, they are grand-fathered in to the series even if the facilities create a logistics nightmare for the F1 Circus. In any-case, they are each unique, with their own individuality. Here we will discuss the history behind each track, and why, as a racing driver or spectator, we love them so much.
// coming soon //
Red Bull Racing may just be F1’s Counter Culture & Party Child. The brand, and team, exude charisma and personality. When Red Bull Racing (RBR) announced its application to enter the Formula 1 World Championship, the perception was, “Here comes another mass marketing campaign from another major conglomerate.” The chatter amongst folks for the first couple years was not so much about how long it will take the team to compete, but more, how long will it be before they move on to the next step in their advertising agenda.
Well, 15 years on, and not only are they still here, but tout 4 Constructors Titles, 4 Drivers Titles, and the praise of having resurrected, rebuilt, and reintroduced one of Formula 1s dieing, yet legendary circuits. Formerly known as the Österreichring/A1 Ring, now renamed The Red Bull Ring.
In their early days, Red Bull Racing broke cultural norms in F1 by establishing an image which set it apart from the rest of the Formula 1 circus. They hosted public events which brought Formula 1 closer to the fans. Team apparel & merchandise was more fashionably trendy, unlike their competitors which mostly designed sporty “mechanics wear”. Team members would participate in extreme sports, silly social activities, and obscure entertainment campaigns (a trend they have continued through out the years). The perception, and brand image was closer in proximity to that of a “Tech StartUp” rather than a traditional racing team. So who are they and what has made them so successful in such a short period of time? Without a doubt, they are highly intelligent, super successful, diverse and creative individuals recruited from around the World of Racing, coming together to disrupt the "Status Quo.”
It begins with their fearless leader, Dietrich Mateschitz, founder of the RedBull energy empire whom is known for being a supremely determined & aggressive investor. These characteristics were proven early on in his F1 efforts as he decided the purchase of a single Formula 1 team was not enough. So soon after he had purchased Fords F1 assets and rebranded them “Red Bull Racing”, he opted to purchase a second team, Minardi Formula One, which was renamed Scuderia Toro Rosso (Italian for, “Team Red Bull”). Their second weapon, than, is Adrian Newey. He is renowned by a majority as the best car designer and engineer in the history of the sport. No person in F1 has designed more championship winning cars than him! Than comes Dr. Helmut Marko, whom led Red Bulls Driver Development Program for many years and often described as one of the best at spotting young talent. He was responsible for developing and bringing in some of the biggest names into the sport: Gerhard Berger, Juan Pablo Montoya, Sebastian Vettel, Daniel Ricciardo, and Max Verstappen (to name a few). Finally, the Team Boss, Christian Horner. Christian is super charismatic, highly clever, and outspoken.
Red Bull Racing has attracted a massive amount of new fans to the sport and has produced some of the best personalities in the modern era of racing. They are much more than an energy drink. The Team is a pure race bred machine, architected and pieced together by some of the most talented individuals the world of racing has ever seen. Even when the team has not produced the fastest vehicle, they often find ways to strategically out maneuver their faster rivals. To be capable of achieving this against the likes of Ferrari & Mercedes is very telling of RBRs talent & capabilities.
They are without a doubt a pure bred racing team. The brand has brought back a new kind of excitement and individuality to the sport by ditching traditional race culture. They tend to produce drivers (e.g. Mark Webber, Daniel Ricciardo, Max Verstappen) with highly aggressive race craft that personifies, “The all or Nothing” attitude which the team itself carries. They reignited the rock-n-roll persona the sport had been missing for so long.
This, is Red Bull Racing!
Here you will find in depth discussions of Formula 1 technologies, along with analysis of the races, the cars, the rule book, and all other technical things in F1.
// tech talks will begin during the 2020 season //
Spoiler Alert! We break down each race in these reports, discuss what happened, any major incidents, and other details that were significant to the outcome of the races.
// race reporting will begin during the 2020 season //
Risk Takers, tenacious, & unrelenting! Constantly living at the edge of oblivion, yet, always emerge victorious and stronger. That is the Williams F1 Team and they are what define Formula 1.
Williams Grand Prix Engineering Limited, better known as Williams is a Grove, Oxfordshire based Formula 1 team in England. The organization was founded in 1977 by an aspiring team owner and former racer/mechanic Frank Williams, along with a brilliant engineer, Patrick Head. Prior to their entry in F1, Sir Frank had attempted his hand at competing in the sport for 6 years with various partners, but underwent much hardship. However, he always returned willing to risk it all. Williams is now one of the most advanced and longest running teams in the sport, but in-order to understand Williams today, you must understand their founders, and the teams early years.
Frank and Patrick entered F1 in 1977 without a car, as Williams-Ford. So they purchased and raced a customer car from March Engineering (without much accolade). A year later, in 1978, they entered their first factory built vehicle, the FW06, and began racing as a Constructor. They finished 9th in the Constructors Championship that year with only 11 points. The beginning of the 1979 season didn’t look very promising as the team was late to enter its new car, the FW07. So, for the first five events, they were forced to race with the previous years vehicle. Finally, at the 6th race in ‘79, during the Belgian Grand Prix, the FW07 made its debut appearance. Unfortunately, both cars retired as drivers Alan Jones & Clay Regazzoni had electrical issues and a collision respectively. However, the next race in Monaco brought redemption as Regazzoni placed 2nd. Than the following race in France, Williams placed 4th & 6th. The FW07 was now a formidable threat, and Frank Williams and Patrick Head were officially on the map as true contenders. With 7 races left in the season, Williams won 5! They ended the year having taken 2nd place in both the Drivers and Constructors Championships, only losing out to legendary Ferrari. A fairytale result considering the odds against such a young team and the FW07s late entry, but such is Williams, always the David vs. the Goliaths!
The next year, in 1980, Sir Patrick Head iterated on the FW07 by producing the FW07B. He demonstrated that his teams understanding of the new trend in Ground Effects Engineering was 2nd to none. The FW07B took Williams into a whole new world. The vehicle was so efficient with downforce from its ground effects, that they were able to remove the front wing completely. They went on to win both Drivers and Constructors titles that season.
Fast forward to today and Williams holds rank in a very elite class of F1. They are the third most successful team in Formula 1 history. They are one of three teams to have won over 100 races, only being surpassed by McLaren & Ferrari. They are responsible for having produced some of the most iconic and legendary cars in the sport. They are one of the only teams in history to design a six wheeled race car. They were the only team in history to develop a car dubbed, “The Walrus” (2004 FW26 - not necessarily their finest moment, but the fans loved it :D ), and they are one of the only teams to have developed a vehicle with active suspension, the FW14B. In fact, to this day the FW14B is regarded by many as being the most advanced race car in F1 history. It was a vehicle engineered with technology that could adapt itself, in “real time”, to each race circuit, track surface, and changing conditions (a product well ahead of its time). It was so advanced and dominant that “it” was banned! “No other team principal has entered more cars into Formula 1 than Sir Frank. (source: https://www.williamsf1.com)”
Although their roles in the organization have shifted, Frank Williams and Patrick Head are still part of the outfit today. They are historical figures in F1. They have grown, failed, succeeded, toiled, prospered, and suffered together. Yet, with all this flux they have always committed themselves to the sport. They are men that built cars with their own hands, sweat, and blood. They went “all in” and risked everything, over and over again, for the love and passion of their sport. When Formula 1 evolved, not only did they evolve with it, but also set new standards in vehicle construction. They advanced their factory with robotics to replace old processes and craft. They progressed their organization further by including advanced materials engineering centers, wind tunnels, computer vision technologies, and much more. There aren’t many people in the world that can say they have seen the entire evolution of an industry, let alone say they were a part of it, able to keep up, and even define or set its trends. This puts Frank and Patrick in an elite club!
The sport needs more people like Frank Williams and Patrick Head. However, the unfortunate truth is the world no longer seems to produce people like them. They are fierce and passionate about racing. They are characters that can stomach the grit and aren’t afraid to bloody their knuckles. The drivers they have brought to us over the years have the same nature. Drivers that are absolute in their resolve to win in F1 (e.g. Ayrton Senna, Nigel Mansell, Alan Jones). Always putting it all on the line, not caring what tomorrow will bring!
Today, the team is led by Team Principal Claire Williams, daughter of Sir Frank. In recent times, Williams F1 has been subjected to immense adversity and Claire has had to make very tough decisions. Claire carries much of her fathers determination and has been critical in carrying the team forward the past several years. As we watch F1 now, we witness history in the making. These days are the beginning of her story, her trials and tribulations. Now is the time that she is being tested and broken. We will see if she can rise, and lift her team, like her father before her. I hope she proves that the world still produces people forged of Iron! She is a beacon of hope and symbol of the future for Williams fans.
The Williams story is one of low-lows and high-highs. They are a rare jewel, not only in Formula 1, but in this World. A group which has taken immense risk for the sport and the sport is better for it. As the last few years have been some of the hardest and least successful for the team, it is difficult for some of today’s young fans to understand what this organization has accomplished for our sport. I say to these fans, or those of you that are new to F1, it is important to understand that Williams, like Ferrari, only exist to compete in Formula 1, and like Ferrari, are truly part of Formula 1’s DNA.
They are risk takers, they are gladiators, and they are what this sport needs more of.
This, is Williams!
The McLaren Formula 1 Story, coming July, 2019.
What Fans around the world are saying…
// discussion forum coming soon //
The Racing Point Formula 1 Story, coming August, 2019.
The Haas Formula 1 Story, coming August, 2019.
The Alfa Romeo Racing Story, coming July, 2019.
The Renault Formula 1 Story, coming August, 2019.
We are hosting a podcast and streaming video channel(s) which discuss our events and whatever is going on in the world of Formula 1. *Live Recordings will be announced in our events calendar and through our social media handles.
// episodes releasing in September 2019 //